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Ranking your website on the Search Engine Results Page (SERP) is indeed a critical task without which it’s impossible to reach your desired goals. Higher rankings not only drive more traffic to your website but also improves your brand image.
WordPress is one of the most preferred Content Management System (CMS) platforms with over 800 million users worldwide. Even with low technical knowledge, the platform can assist you to build a top-notch online presence for your business.
If you are struggling to rank your WordPress website, it could be due to a few SEO technical issues. We have brought some amazing suggestions that will help you bust those issues, improve your WordPress SEO score, rank higher on the SERPs and get more traffic.
Eliminating Internal Permalink Redirects
Internal Permalink Redirect is a way to redirect one URL of a site to another one internally. This is done to preserve the SEO value of the website by avoiding broken links, 404 errors, and other issues. You can add an internal permalink redirect by creating a redirect rule in your website’s .htaccess file or using a plugin such as Redirection or Yoast SEO. However, such redirects add an extra ‘hop’ which points to slower web pages and therefore declines user experience and performance of your website. We recommend reaching out to your host for necessary scans or using WordPress plugins like Search and Replace to fix this issue.
Revising Link Targets
Hyperlinks are links on a website that take you to a specific section on the same web page or another. However, you need to be careful while aligning hyperlinks on your site as adding multiple hyperlinks that open in a new tab can be frustrating for visitors. There is a simple thumb rule to consider here, internal links must open in the same tab, whereas external links must open in a new tab. Adding internal hyperlinks that open in the same tab is a sound UX practice as it lets the user remain on your site for a longer time and ultimately benefits your SEO strategy. Additionally, you can use the WP External Links plugin as it informs visitors before opening a new tab to access information.
Working on Internal Anchor Text
Anchor Text refers to the visible, clickable text of a link and these are crucial from the SEO point of view. It facilitates users by informing the expected redirect behavior post clicking a hyperlink on your webpage and helps search engines build contextual relevance between source and destination pages. Adding "Read more" or "Here” as anchor text is irrelevant when it comes to the SEO part. Hence, you need to add informative and relevant anchor text to every hyperlink added to your website. WordPress users can use the Link Whisper plugin to add suitable anchor text and to make the best out of their hyperlinks.
Maintaining an online presence has become more of a necessity rather than a mere business practice. The competition in the online world has also risen significantly and you must do your best to make your brand stand out. We hope these useful suggestions will help you improve your SEO and attract more traffic to your website.
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