Why Prefer WordPress to Power Your Online Presence?

Having an online presence for your business grants profuse benefits. Not only does it permit you easy access to a worldwide audience, but also helps you drive more sales. You’ll be amazed to know that 29.7% of businesses in the US are managed online. Most of them prefer WordPress to power their sites.

Whether you're looking to promote your business, share your thoughts with the world, or sell products online, WordPress is the perfect platform to get started. So, let's dive in and explore what more WordPress has to offer-

A profusion of Themes & Plugins

The availability of numerous WordPress themes & plugins on the internet offers the freedom to build a unique online presence for your business.  Businesses can choose their preferred set of themes to make their website look even more professional. Hardly matters the type of website needed; WordPress offers profuse options like a portfolio theme, a business theme, a theme for blogging, eCommerce, a magazine theme, etc. Moreover, you can benefit from the wide range of plugin options that let you add functionalities to make things better.

SEO-friendly Option

Ranking your website is critical in this competitive world. You might end up losing customers if your business site fails to rank higher on the SERPs. This means adhering to SEO principles while developing a website can help your website perform better. WordPress is loaded with very clean, consistent, and streamlined code, which helps Google spiders index your site. It is highly optimized from an SEO perspective and lets you rank your website. Moreover, you can choose to install SEO plugins like Yoast SEO to level up your SEO game.

High-end Security

Although WordPress is considered a secure platform, your website isn’t 100% safe from vulnerabilities. However, the platform permits you to increase security with features like password protection for folder contents. Furthermore, the platform keeps rolling out new updates with bug fixes and security enhancements to make sure your data is safe and secure. Enabling an SSL certificate for your website is also a good idea to protect it against malicious attacks. 

Speed matters, and WordPress Delivers

Loading speed matters a lot when developing a website, as a slow website may lose customers. WordPress knows this fact and offers specific features and elements that help you boost your site’s speed. Still, if you want to further enhance your website’s speed, the platform allows you to do so. Installing a lightweight theme, optimizing images with plugins, minifying CSS & JS files, and using a CDN can also help you improve the loading speed. 

Conclusion 

WordPress is indeed the best website-building platform that provides a versatile CMS to manage content efficiently. Its intuitive interface and unlimited customization options help you build an overwhelming online store. It lets you design a stunning yet functional website that improves the customer experience.

Wish to create a next-level online presence for your business?

WordPresswebsite.in is a perfect place to get started. We are a leading WordPress development company with over 9 years of experience. Our dedicated team provides you with optimal WordPress solutions and helps you get the most out of your online presence. 

Contact us for more support or to discuss your requirements.