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Wordpress Website's Speed and Performance

Speed & performance matters a lot, especially when dealing with a WordPress site. Customers start losing trust when your website takes more than expected time to load. Hence, the best thing you can do for your online business is to maintain its speed and performance.

The load time of a WordPress website refers to the time taken by it to fully load and appear on the screen including elements like text, images, and videos. To get the expected results from your website, make sure your desktop page load time stands under 2 seconds. You’ll be amazed to know that even a 1-second delay in the loading time can degrade your site’s conversion by up to 7%. 

Let’s look at some effective tips that will help you boost the speed and performance of your WordPress website-

  • Running a Site Speed Diagnosis

    The first step involves checking the present speed of your website. It’s best to check speed before and after installing a new plugin or making changes to your site so that you can pinpoint its effect on the performance. You can use plugins like Google PageSpeed or WP Engine Speed Tool to analyze the loading speed. Such plugins provide you with valuable insights about your website. If you find a significant impact on your site after installing a particular plugin, you can opt for other alternatives.

  • Cleaning Up your Database

    It’s crucial to have an eye on your website’s database. If you fail to do so, the WordPress database will start to accumulate over time. This clutter can hamper your website’s performance and adversely affect its speed. However, the solution is straightforward. All you need to do is ensure regular cleanups for the database including old revisions, spam comments, MySQL queries, and more. You can do the same by manually visiting Settings - Hosting Configuration - phpMyAdmin but it does require some technical details. If you have a non-tech background, it’s advisable to install appropriate plugins like WP-Sweep and Advanced Database Cleaner.

  • Deleting Extra Plugins & Themes from WordPress

    Although updating plugins and themes can be beneficial for your website’s speed, deleting unnecessary ones can do wonders for it. Not only do they fill up your dashboard, but they also point to security vulnerabilities. You need to deactivate the extra plugins from your WordPress and then go to your inactive plugins list and delete the ones no longer needed. If you wish to remove a particular theme from your website, simply go to Appearance > Themes and delete unneeded ones.

  • Minifying CSS, HTML, and JavaScript

    With time, CSS, HTML, and other source code files build up and adversely affect your WordPress site’s speed. One of the most effective ways to boost your website’s performance is by minifying CSS, HTML, and JavaScript. Minification refers to the process of eliminating all unnecessary characters from the source code of interpreted programming languages or markup languages without changing its functionality. You can use tools like Autoptimize, WP Rocket, and CSS Compressor to achieve this goal.

Boosting your WordPress website’s speed and performance enhances your business image and improves its sales. We hope these valuable tips proved to be beneficial and helped you optimize your site’s speed. These small steps can take your website performance to the next level and bring the best out of your online store.

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