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The speed of your website matters a lot, especially if you have a WooCommerce store. Every 1 out of 2 visitors abandon their cart and exit a slow-loading website. No business would be willing to risk losing half the visitors to their online store just because of the moderate response time.
This begs the question–How do you know whether your website is performing well in terms of speed or not?
Any website that takes less than or equal to 3 seconds to load is considered a fast one. Whereas, if it takes more than 6 seconds to load, it's regarded as a slow website.
There could be ample reasons for a website running slow. These reasons can include a slow hosting provider, using unreliable theme or plugins, using the older PHP version on your website, facing database issues, not using a suitable caching plugin or failing to optimize images on the website.
Why Should You Speed Up Your WooCommerce Store?
A slow-loading webpage leaves a negative impression on 45% of online shoppers. You don’t want to lose your prospects in any scenario. Customer experience forms the basis for the success of any eCommerce store. Technically, if you don’t work at the speed of your WooCommerce store, you lose everything.
You can not expect the desired results from your online store until your visitors form a positive opinion about it. Once your customers are satisfied your eCommerce website will grow faster. That’s why it becomes necessary to speed up your WooCommerce store as it's directly linked to the growth of your business. Not everyone is proficient in WordPress, you can hire developers from any WooCommerce Development Company to modify the performance of your website.
How to Speed Up Your WooCommerce Store?
Now that you have got reasons for a fast-responding website, let us discuss some effective ways to speed up your WooCommerce store:
1. Optimize the Images on your Website
The images comprise 50% of the loading time for a website. For any online store, images are the heaviest file on the page. Although it is essential to use high-quality images of the product you are selling, the file size must be kept in mind. The maximum size limit for any image on your web page is 2MB. To keep it within limits, you can download the images in 800x800px or higher resolution as it reflects the appropriate size.
2. Mobile Compatibility
Smartphones ensure that the internet is accessible to all and have brought a great revolution in the eCommerce world. More than half the internet users today prefer using their smartphones to access shopping websites. You must ensure that the mobile users are enjoying the same speed of your website as the desktop version. This will help you enhance the user experience and boost your WooCommerce store.
3. Selecting the Right Theme
Selecting the appropriate theme for your online store is equally important because heavy website themes take more time to load. The loading time increases significantly if the theme you opt for includes heavy plugins or page builders. Our experts perform proper research and suggest top-performing speedy WooCommerce themes as per your website requirements.
4. Keep Everything Updated
Another helpful trick to boost the speed of your WooCommerce store can be keeping WordPress core, theme, and plugin updated. The updates do not always bring security improvements or excellent features but also comprise optimized codes. These updates will ultimately increase the speed and performance of your store. You can also opt for the “Auto-Update” feature of WordPress that will keep everything updated for you.
5. Lazy Loading Feature
You can also opt for the Lazy Loading feature of WooCommerce for boosting the speed of your WooCommerce store. This stunning feature helps your website load faster by only loading the content visible on the screen to the user. The remaining portion of the website loads when the user shifts to that part. You can use this feature for heavy images and videos.
The loading speed of your WooCommerce store carries great significance because it is directly connected to the conversions on your website. You need to ensure higher customer satisfaction for receiving the desired results from your online store.
If you are in search of WooCommerce Development Services in India, your search ends here. We, at WordPressWebsite, have a team of technical experts with apt knowledge about WooCommerce who can handle your WooCommerce store efficiently and suggest ways to enhance the speed of your website.