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Maintaining an optimum social media presence has become more than ever important in today’s tech-driven world. The most impressive strategy to boost your engagement, reach a new audience, and grow followers across platforms is organizing social media contests.
However, unlike other social media platforms, Facebook doesn't permit you to offer the audience prizes for liking or following your page. But the good part is that guidelines don’t stop you from asking people to visit your Facebook page or interact with a particular post. This is where you can change the game.
Running regular giveaway campaigns can help you get more traffic and boost post engagement on your Facebook post. Adding the cherry to the cake, if your page has great content, these people may even decide to follow your page. Now let’s see how one can run Facebook giveaway campaigns on WordPress.
Running a Facebook Giveaway in WordPress to Boost Engagement using RafflePress
Step1: Installing & Activating the Plugin
First of all, you must install and activate the RafflePress plugin. Once installed, you’ll observe the RafflePress welcome screen in the WordPress dashboard. Here, you must enter your license key. You can find this information in your account on the RafflePress website. After you have entered the credentials, press the ‘verify key’ button.
Step 2: Provide an apt Name for your Giveaway
On the next screen, you’ll be asked to give your Facebook contest a name. Here, you can use any name that you like, however, it’s a smart idea to choose a name that helps you identify the Facebook giveaway in the WordPress dashboard.
Step 3: Choosing the right template
Now, select the template you wish to apply. RafflePress offers many ready-made templates for specific goals such as running a social media contest to grow your site.
You can choose the template that best suits your goals. For example, the ‘Classic Giveaway’ is an exclusive template which enables you to create a Facebook giveaway from scratch.
Step 4: Add Prize to the Contest
Now add a prize to your Facebook contest. All you need to do is click to choose the headline area, which shows ‘My Awesome Prize’ by default.
Step 5: Adding a title to your Facebook giveaway
Give the giveaway a suitable title in the ‘Name’ field. Feel free to talk about the prize in your headline as it encourages visitors to enter your contest.
Further, add a description to add details to your giveaway like why visitors will want the prize, how much it’s worth, and why you’re running the Facebook giveaway.
Step 6: Scheduling a giveaway in WordPress
Set the start and end date for the Facebook giveaway. If you are thinking of running lots of contests, it would be best to schedule them in advance as it ensures that your competition will start and end at a specific time, no matter how busy you get.
By doing this, you will get enough time to promote your giveaway. This enables you to build a sense of enthusiasm and anticipation even before the contest goes live.
For scheduling your giveaway in WordPress, simply enter a date and time into the ‘Giveaway starts…’ and ‘Giveaway ends…’ sections.
After making the required changes to this section, finally, click on the ‘Done Editing’ button.
We hope this guide helped you understand the different steps involved with running a Facebook giveaway in WordPress. Although it is a lengthy process, you will be amazed by the boost in interactions and engagement on your website after such contests.
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