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Fact: More than 3.8 million online stores in the world are powered by WooCommerce!
Amazing right? WooCommerce is one of the most popular eCommerce plugins available on WordPress.
The best part about this plug-in is that it is available free of cost. If you are thinking of opening an online store for your business, it's best to choose the WooCommerce plugin for this role. It offers profuse tools and features to efficiently set up and manage your online store.
However, there is one common issue that almost every eCommerce owner encounters, yes we are talking about the low conversion rates. Is there something you can do to increase conversion in your store? Let’s find out.
Optimizing Checkout Process to Increase Conversions
Conversion rate is critical for any online business as it determines how many visitors have successfully made a purchase on your online store. The average eCommerce conversion rate lies at a meager 2.5-3%.
One of the key components of conversion rate is the checkout process on your online store. The smoother the checkout process, the higher the conversion rates. Here are some tips that will help you with the same:
1. Reducing Steps to Complete Orders
A common reason your visitors leave your website is a complex checkout process. Your prospects want to enjoy a seamless shopping experience and for that, you must aim to restrict the steps associated with completing the orders.
To ensure this, you can use One-Click Payments, One-Page Checkouts, and Simple Redirects. WooCommerce offers you different plugins that can assist you in easing the checkout process.
2. Laying Extra Attention towards Design
You can always enhance customer experience by opting for one-click payments and one-page checkouts. This will help your customers to conveniently make purchases on your online store.
Mobile friendliness is another essential aspect of design when it comes to increasing conversions to your eCommerce store. As customers are more likely to purchase from the comfort of their smartphones, you must prepare your website accordingly.
3. Offer Multiple Payment Options
Being an online store owner, you will be dealing with customers having diverse payment preferences. Some would prefer paying directly from their debit or credit cards, whereas others would want to pay from their mobile wallets.
While it is not possible to accept every payment option, it is best to survey and understand your customer’s preferences and equip your store with the most used ones. As for mobile wallets, Paypal, Google Pay, and Amazon Pay are some of the most popular ones.
These simple changes in the checkout process can lead to a significant effect on your store’s conversion rate. In short, you must aim to offer a short and simple checkout process as it enhances customer experience and will ultimately increase your WooCommerce store sales.
Still struggling with your WooCommerce store’s performance? It’s time to opt for our top-class WooCommerce Maintenance Services!
We at WordPress Website aim to provide you with the best WooCommerce solutions. Our experts possess adequate knowledge and skills to bring the best out of your WooCommerce store. Contact us today!